Chevron flooring has long been a symbol of luxury, craftsmanship, and European heritage. Traditionally seen in upscale homes, boutique hotels, and premium commercial interiors, Chevron patterns were once limited to costly parquet wood installations. Today, that is changing — and Flooring House is at the forefront of making this iconic design accessible, durable, and modern through the launch of the new Richmond Chevron SPC Elite collection in the UAE.
As of 2025, customers in Dubai, Abu Dhabi, and across the UAE can now pre-order this highly awaited chevron SPC range — bringing British flooring elegance together with the strength of advanced SPC technology. This article explores everything homeowners, designers, contractors, and renovators need to know about this launch, why Chevron is trending, and how Flooring House is introducing a new era of premium flooring in the region.
Chevron SPC: A Modern Version of a Historic Flooring Pattern
Chevron is not just a flooring pattern — it is a centuries-old design that originated in European palaces and later became a hallmark of high-end interior design. Unlike straight planks, Chevron features boards cut at precise angles, forming an elegant “V” pattern that adds depth and movement to a room.
Traditionally, Chevron was only available in solid wood or engineered parquet, which came with challenges:
- High installation cost
- Long installation time
- Sensitivity to moisture
- Risk of warping or cupping
- High maintenance requirements
With the arrival of Chevron SPC (Stone Polymer Composite), homeowners can now enjoy the same luxury aesthetic without the limitations of wood.
Flooring House Brings Chevron SPC to the UAE — A First of Its Kind
Until recently, Chevron SPC was not readily available in the UAE market. Flooring House has worked closely with premium manufacturers to introduce the Richmond Chevron SPC Elite series — combining:
- British-inspired design
- Advanced SPC engineering
- Modern matte finishes
- HD natural wood textures
This launch marks the first time Chevron SPC is being offered in Dubai and the UAE as a full product range with pre-order access and exclusive launch pricing.
What Makes Chevron SPC Special?
Chevron SPC merges the beauty of traditional chevron parquet with the performance of stone-based flooring. This creates a product that is:
1. Waterproof
Unlike wood, Chevron SPC is 100% waterproof, making it suitable for:
- Living rooms
- Bedrooms
- Kitchens
- Offices
- Hallways
- Retail spaces
This is especially important in the UAE, where humidity and spills are common.
2. Highly Durable
Chevron SPC features a rigid stone composite core with a 0.5 mm wear layer, making it resistant to:
- Scratches
- Dents
- Daily foot traffic
- Sand particles
- Furniture movement
3. Elegant Visual Impact
Chevron patterns instantly enhance the premium feel of any interior, creating a designer-style look without the cost or challenges of traditional parquet.
4. Easy to Install
Thanks to modern interlocking systems like Unilin Click, Chevron SPC installs faster and cleaner than wood parquet — with:
- No heavy adhesives
- No sanding
- No polishing
- Fewer installation errors
5. Perfect for Residential & Commercial Projects
The durability and visual sophistication make it suitable for both homes and businesses.
Richmond Chevron SPC Elite: What Makes This Collection Stand Out
The Richmond series introduced by Flooring House is not just any SPC collection — it is engineered for superior performance, sound control, and aesthetic realism.
Premium Construction
- 5mm virgin SPC core
- 1mm IXPE acoustic underlay
- 0.5mm commercial-grade wear layer
This ensures exceptional stability, comfort, noise reduction, and long-term performance.
Natural Wood Embossing
High-definition wood embossing creates realistic textures that mimic genuine timber. The matte finish adds elegance and avoids artificial shine.
British Design Influence
Richmond designs are inspired by classic British flooring traditions, known for their:
- Clean geometry
- Timeless wood tones
- Architectural precision
This makes the collection especially appealing to interior designers seeking a blend of modern and classical design aesthetics.
Superior Safety & Health Features
- FloorScore certified
- Formaldehyde-free
- Anti-slip surface
- Fire-protected
- Nano antibacterial and antifouling technology
These features ensure a safer and healthier flooring choice for families and commercial spaces.
Why Chevron SPC Is Trending in the UAE for 2025 & 2026
The UAE interior market is rapidly shifting towards modern, clean, and minimalistic styles, and Chevron flooring aligns perfectly with these trends.
1. A Luxury Look at a Better Price
Homeowners want high-end aesthetics without spending on expensive parquet wood. Chevron SPC provides this balance.
2. Compatibility With Contemporary Interiors
Chevron complements modern furniture, neutral palettes, Scandinavian themes, and luxury design elements.
3. Great for Small & Large Spaces
The angled patterns create a sense of spaciousness and visual depth.
4. Fits UAE Lifestyle
- Easy to clean
- Pet-friendly
- Climate-stable
- Durable in sand and humid conditions
This combination makes Chevron SPC ideal for families, rental properties, and premium homes.
Flooring House Opens Pre-Orders for the First Batch
Flooring House is offering customers early access to Richmond Chevron SPC Elite through pre-ordering. This ensures:
- Guaranteed stock from the first shipment
- Access to special launch pricing
- Priority delivery when stock arrives
- Home visit with samples before finalizing
Expected Delivery
The first batch is scheduled for delivery from February 2026 onwards.
Customers can reserve their quantity by:
- Contacting Flooring House
- Booking a home consultation
- Paying a 50% advance
This pre-order model helps secure stock ahead of growing demand.
How to Pre-Order Richmond Chevron SPC Elite
Flooring House has made the pre-order process simple and customer-friendly:
Step 1 – Choose Your Colour & SQM
Select the Chevron colour that matches your design vision and estimate your total sqm.
Step 2 – Contact Flooring House
Send a quick WhatsApp message or call to register your interest.
Step 3 – Get a Home Visit
A flooring specialist will visit with real samples.
Step 4 – Pay a 50% Advance
Reserve your batch and secure your delivery slot.
Conclusion: A New Era of Luxury Flooring Begins in the UAE
The launch of Richmond Chevron SPC Elite marks an exciting moment in the UAE flooring industry. For the first time, homeowners can enjoy the iconic chevron pattern — with superior durability, waterproof performance, and modern installation technology.
Whether renovating a villa, upgrading an apartment, designing a hotel, or furnishing a commercial space, Chevron SPC offers a premium solution that balances elegance and practicality.
As demand for trendy, long-lasting flooring increases, Chevron SPC is set to become one of the UAE’s top flooring choices for 2025 and beyond — and Flooring House is proud to lead this movement with the Richmond collection.
