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Warm chevron flooring leads past a styled console with flowers, a mirror and a handbag.

Our story

A floor chosen with a stylist's eye.

For Aisha, style was never only about what you wear. It was about how things come together: the base under the make-up, the fabric under the cut, the detail you only notice up close.

So when it came to her own home, she looked at the floor first. It's the biggest surface in any room and the one everything else sits on. She wanted the warmth of real wood, but a floor that could handle a spilled coffee, a mopped kitchen and a sunny window without a second thought.

She compared finishes the way she'd compare fabrics: in her own light, next to her own furniture, with the trims and skirting that would finish the edges. The difference showed as soon as it was down. The whole house felt finished.

Friends started asking where the floor came from, and how she chose it. Flooring House is her answer: carefully chosen SPC and LVT floors, a stylist's way of choosing them, and samples you can try at home before you decide.

Three brands, chosen for how they look and how they last.

  • Floor Smart oak-look SPC flooring in a living room

    Floor Smart

    SPC Straight Plank

    Long oak-look SPC planks with an antibacterial, antifungal surface. Tough enough for busy homes.

  • Richmond Flooring SPC in a styled room

    Richmond Flooring

    SPC & LVT

    UK-designed SPC and LVT in plank, herringbone and chevron, with a 10-year residential warranty.

  • Pale straight-plank flooring in an airy room, with herringbone visible through a doorway.

    Polar Flooring

    LVT & SPC Herringbone

    LVT planks and SPC herringbone in soft, natural wood tones.

Four things she never compromises on

What Aisha looks for in every floor

  • Looks real up close

    Wood grain you can feel, in a matt finish that doesn't shine like plastic.

  • Lives with you

    Waterproof where it matters, scratch-resistant, and easy to mop.

  • Finished properly

    Trims and skirting matched to the floor, so no edge is an afterthought.

  • Ready when you are

    Stocked in Dubai, so a decision doesn't mean months of waiting.

A note from Aisha

The whole house finally felt finished.

“When my own floors went down, the whole house finally felt finished. I started Flooring House so other homeowners could have that feeling too, and choose with confidence instead of guessing from a photo.”

Aisha, founder